When it comes to a promotional business event it’s all about foot traffic. After all, if you don’t get anybody to come to your booth then you can’t sell them your product. Easy enough, right?
Unfortunately, it isn’t as easy as each venue will have you believe when attempting to draw you to their trade show or convention.
If you are looking to set up a booth at a trade show for an upcoming promotion, below are some great tips to help you get started.
Location Is Everything
That is likely to generate the most foot traffic for new customers. It’s important to remember this. New customers. You don’t need to drive existing customer traffic to your booth.
With this in mind, utilize various social network data mining facilities along with any other market research available and gauge where you new customers are likely to live or are likely to frequent. If you were trying to decide between a few venues, then this could be a great help to make your decision.
Don’t Waste Your Money
Just because you might have a large promotional budget or marketing expense budget doesn’t mean that you need to spend every last dollar. The best way to spend your money budget is to stretch every single double you can out of it.
For example, the Groupon Coupons for The Container Store is a great place to save on items that you will use in your booth, such as using containers and storage items for the small gifts you will give out and to collect any business cards that you will be given by your new customers.
Of course, it isn’t simply limited to this tip. Coupons sites and promotions are great ways to save on all items and can help you to keep your own budgets down while still presenting your products and company in the best light.
Choose Your Offerings Wisely
Given that you will have limited space at a trade convention, it’s important to make the most of what you have. With this in mind, it may not be the best idea to showcase all of your office and products at the trade show. Consider which are your most profitable products, and any products that you believe you are known for in the market and bring these to the trade show. Once you are there, be sure to show each of the products you to bring in their best light.
Too many companies bring all of their products to a trade show and find the booth is cluttered with promotional material, and new customers are not able to identify what products. This often leads to customers simply attending an attractive booth right next door.
Trade shows and conventions are great spaces for you to network and to obtain new customers. When attending trade shows, follow the tips above along with your own common sense and proven ideas, and ensure you are making smart marketing decisions.